UNLESS someone like you cares a whole awful lot, nothing is going to get better. It’s not.
— The Lorax



Our Lil Steps started in earnest with the discovery that most of the marine litter that’s found comes from the public -just to be clear, that’s all of us. And yet, we, that same public are constantly using the ocean’s resources: some 70% of our oxygen is produced in the ocean by tiny marine plants (phytoplankton). This unconscious consumption of resources and disregard for the consequences is scary and affecting us all everyday!



Lil champions a better, more sustainable way to live. We are about our everyday choices and how they impact upon our local environment. We call this Lower Impact Living (Lil).

We sell natural, ethical, low waste (zero waste where possible) products to support planet-positive consumer choice. It’s quality and style that you can feel good about.  100% of Lil’s profits are then ploughed back into community initiatives to spread the Lil love: working with schools, community groups and partners to show that we are all part of a positive solution, every day.




Our ambition is to inspire people to appreciate and care for the natural world around them in a fun, interactive, informative and sustainable way. It’s leaving our beautiful beaches, stunning woods and serene meadows even better than we found them – with practical every day tips and products for us all to do our Lil bit.